Both retargeting and remarketing are effective ways to re-engage your customers, who have shown their interest in your products and services. Still, there is a difference in those two strategies, and specific tactics are utilized to drive your site visitors into your sales funnel. They both help to:
- Target the audiences who are already aware of your brand.
- Engage a qualified audience who are likely to purchase with you.
- Build lasting brand awareness and recognition.
The differences between remarketing and retargeting are determined by the tactics that are utilized to accomplish their goals.
What Is Retargeting?
Retargeting mainly uses paid ads to re-engage audiences who have visited your social profile or your website. It is a process of identifying and retargeting the specific people who have visited your website and then abandon. The process display ads to visitors based on their past behavior and interactions with your site like pages they visited and the time they spent on your website.
Does Retargeting Work?
Yes, retargeting is one of the most effective ways of recalling your visitors to your website. It can turn out to be beneficial in converting your visitors into your buyers.
Retargeting Tools & Resources
Retargeting requires a robust ad campaign, high-quality content marketing and other strategies that can help drive the audience. It is an essential part of digital marketing strategies. Use of professional retargeting services is one way to approach retargeting. These services can assist in creating effective ads, managing tracking and providing customized data to optimize retargeting campaigns.
What Is Retargeting Good For?
Retargeting is an effective and helpful marketing strategy for almost every type of business for selling any products. Whether you are a small or medium business owner or running a large corporation, retargeting turns out to be beneficial in turning your potential customers into your buyers.
What Is Remarketing
Remarketing refers to the process of reaching out past and current customers based on their previous purchases or actions. Generally, it includes the email to reconnect with targeted audiences. It refers to the use of customer email list for remarketing; however, it is not required for retargeting.
Which Is The Better Option?
For certain brands, the average click-through rate for retargeted ads is higher as compared to other strategies. Remarketing email campaigns generate more conversions for cart abandonment, especially when they appear within an hour after the visitor leaving the site. But, there is no guarantee, whether using only retargeting display ads, you will be getting the result in a crucial time.
Which Should I Use?
Remarketing tends to be sufficient to influence those consumers, who have already shown their interest in your products. But, by abandoning, they are not ready to buy at that time. In this situation, remarketing can be used as a way of helping customers to overcome their barriers to buying.
Retargeting focuses on customers who did not make any purchase but still expressed their interest in your products and services. Retargeting works by keeping those consumers aware of your brand. Thus, when they are getting ready to buy, they have already got a level of trust in your product through their exposure to your display ads and their access to your site.
Which Strategy you decide to use it depends on the situations you address. You can use them both because they can complement each other very well. Create a level of awareness with your audience using retargeting and then use remarketing to influence and convert the consumers. To make the process easier, you can get in touch with professionals who provide remarketing and retargeting service to help advertisers get more beneficial results.
CitrusStudio is a one-stop solution to make your online business successful in the least time. Ours is website design, development and digital marketing company in Mississauga. Whether you are looking for remarketing or retargeting, our team of online marketers is well versed with every method to re-engage with the audience to boost your return on investment. Call us to discuss your project details and get the right solution to improve your business sales and revenue.
