A mobile application plays a significant role in making your business successful, especially when you are a startup or a developing business. By creating a mobile application to reach your customers, you will have tremendous opportunities to grow your business. For example, a mobile app helps to:
- Increase conversion rate
- Boost your business traffic
- Up-sell your products & services
- Reduce cost per acquisition
- Increase revenue
- Increase lifetime value
- Reduce abandonment rates
Unfortunately, it can happen only if you have developed a successful mobile application. When you explore the Google play store, you will find several apps dealing in the same products or services. This is a competition, and you have to do something out of the box to stay ahead of the competitors.
When You Plan To Create A Mobile App
To achieve your goal of making a unique app, you often make some mistakes. As a result, there is low conversion, no traffic and no revenue. Identifying the right success criteria for your mobile app can help you identify the areas where you need improvement. Have patience, don’t go in a hurry and adjust your strategy to meet your goals effectively.
Reasons For Your Mobile Apps Failure
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Poorly Researched Market & Audience
A successful app development strategy is generally rooted in user research. There may be several groups of users for a mobile application. It reflects that during the early planning or searching for a platform for your project, you should identify the central demographics of your product and make users personas. It’s few aspects are demographics, motivations, behavior patterns and your goal.
Have you done research defining the audience? If no, this was your first mistake that has failed to appeal to the audience. You make efforts to building a product on our assumption while your strategy demands the research.
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Lack Of Originality
As the app stores are over-saturated with similar apps, most successful mobile applications have a strong value proposition. Here, competitive research can help to reveal the competition’s weakness and strength to define your competitive advantage. Developing a product that provides the same features as others would not help to win over the users. Keep in mind the UVP (Unique Value Proposition) to optimize user loyalty and business success.
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Ignoring Right Choice Of Platform
Android and iOS are intuitive interface guidelines. As they operate in different ways, they appeal to different user groups. When you find your app does not perform well across devices, operating systems and networks, it is one of the significant problems. It is a matter of frustration in the users when your app works in iPhone but not in iPad.
Choosing the right platform from your mobile app purely depends on the app content you plan to create and your business goals. When developing for multiple platforms, it is crucial to building on different interfaces.
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Improper Testing
If your app is not tested properly and it is bound to be with bugs can affect user experience, and chances are it will crash sooner. A single crash is enough to stop users from using your app again. It will even result in delivering a negative review on your app store and impact your brand reputation.
The app testing must be performed thoroughly to prevent app performance failure such as crashing, components shutting down or more.
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Poorly Executed Mobile App Launch
It is about the marketing efforts, and a mobile app launch is never a one-time event. It will always need room for improvement, which make it a cyclical process. Recently launched mobile app should be adding new features and relaunched to keep the users engage with you.
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Poor User Experience
- App performance issues like slow or lagging
- Long loading times
- Long registration process
- Difficult to access your app
And, several other components are involved in creating an app which prevents an excellent user experience. Try to ignore all the mistakes as mentioned above and pay attention to platform-specific UI/UX best practices.
As there are many factors, you should analyze each element to find what causes unfortunate mobile app failure. Try to make the improvements in weak areas and ensure to avoid all the mistakes as mentioned above.
How To Make Your Mobile App Successful?
As you see, there are numerous aspects of mobile app development. If you want to create a successful mobile app for your business, then take experts help.
At CitrusStudio, we are the leading developer of both Android and iOS that focus on functionality, aesthetics, features and performance of your app. We have a team of trained, experienced and creative mobile app developers in Mississauga who are passionate about their work. Get ready to speak to our team of mobile app developers to create a perfect mobile app.