A website is often the first impression that potential customers will have of your business. In fact, most people will judge the credibility of your business based on the design of your website. A professional website design instills trust and confidence in potential customers, which will lead to more sales and a better bottom line for your business.
On the other hand, a poorly designed website will send customers running for the hills. A study by Stanford University found that 75% of users admit to making judgments about a company’s credibility based on its website design. So, if you want your business to be successful, it is important to invest in professional website design.
What Makes a Professional Website Design?
There are several key elements that must be included in a professional website design. They are as follows:
- Easy to navigate: Users should be able to find what they are looking for quickly and easily. All of the information that they need should be readily available without having to search for it.
- Mobile friendly: In today’s world, more people are using their mobile devices to access the internet than ever before. In fact, Statista reports that there were 2.71 billion mobile phone internet users in 2019 and this number is expected to increase to 3.5 billion by 2025. So, it is crucial that your website is designed with a mobile-first focus. This means that your website should be just as easy to use on a mobile device as it is on a desktop computer.
- Visual appeal: Aesthetics are important when it comes to web design. Your website should be visually appealing and easy on the eyes. It should also reflect the branding of your business.
- Content: The content on your website must be well written, accurate, and informative. This is one area where many businesses make the mistake of cutting corners by either not investing enough time or money into creating high-quality content or by outsourcing this task to cheap foreign labor markets. However, this is a mistake that will cost you in the long run as poor quality content will drive potential customers away from your site.
Investing in professional website design is one of the best decisions that you can make for your business. A professionally designed website instills trust and confidence in potential customers, which will lead to more sales and a better bottom line for your business. So, what are you waiting for? Contact CitrusStudio & Invest in professional web design today!